Google Checkout

Watch out Paypal and Alertpay, here they come...!!! The showstopper that everyone is pinning their eyes upon is...Google. Already in the arena with Google Checkout, which is an online payment service for online purchases, I am looking forward for a big takeover. One interesting though very effective ploy that Google uses often to kill competition is to acquire its nearest competitor. This was how they conquered the video sharing platform by acquiring YouTube, which was the sole challenger for Google Videos. Another example is that of Google acquisition of Double Click. Google AdSense was reigning with a great margin from similar programs of giants-Yahoo and MSN. The only competition was from the side of Double Click. With Double Click in their pocket, now there is no stopping for Google, as far as online advertising is considered. I am eagerly looking forward for a similar story here. But it may be too early to say because unlike Paypal and Alertpay, Google Checkout doesn't support person-person transfer, fund storage, etc YET. Joining Google Checkout is simple. You can sign in with your Google account. As simple as that.